Upstream (insight & positioning)

• Proactively analyze markets, trends, applications, customer needs, and competitors to refine winning positioning
• Turn strategic focus areas (multi?niche PMIC plays) into sharp target segments, customer lists, and proof-point messaging

Downstream (GTM execution & demand creation)

• Build and execute the PMIC go?to?market plan (launch assets, messaging, ecosystem motion, regional enablement)
• Create high-impact collateral: product/solution pages, whitepapers, pitch materials and ongoing updates from customer feedback loops.
• Partner with Sales to generate demand and convert leads into design-ins/design-wins, aligned with the „proof points“ push.
• Support pricing strategy definition and implementation (price corridors, value-based narratives, regional consistency)